Blue Divider

Custom E-commerce Solutions

Create real online differentiation

With the explosion of digital B2B options, customers automatically expect easy, highly personalized experiences when purchasing online. If you don’t deliver, your competitor is just a click away. While mass market e-commerce packages do an adequate job of handling the basics, they often result in under-performance and a lack of differentiation.

We’ll help you capture greater wallet share and keep customers coming back:

Make your customers’ lives easier by providing analytics that improve their decision-making.

Team working at computer

We know what online buyers want

Whether you’re getting into e-commerce for the first time or wanting to upgrade to take advantage of more sophisticated capabilities, we can help. Our experts can design a solution that fits your needs, grows with your business and maximizes ROI.

Creating custom e-commerce solutions tailored to our clients’ unique knowledge of how to delight their customers has long been a specialty of ours. Our Design Studio process helps clients think beyond the basics of e-commerce, and put a framework in place that nurtures customer loyalty and industry innovation.

Find out how your business can maximize online sales and minimize IT spend.

How it Works

Discovery Meeting

We conduct a no-cost discovery meeting to better understand your e-commerce needs.

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First, we conduct a no cost discovery meeting with you to better understand what’s driving the need for your new custom e-commerce platform/features, your high-level requirements, and the number of key stakeholders that will need to be interviewed. We do this to gain a better understanding of the type and size of effort required to achieve your goals and to develop a proposal for the first phase of our process — our Design Studio.

Design Studio

We provide a rapid, effective approach to determine your e-commerce development
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Design is the most important phase of a successful software project. Unfortunately, many organizations tend to undervalue this phase, opting instead for a strategy that feels more like “code and hope.” Not Fluent.


Our Design Studio provides a rapid, effective approach to determine the core design elements for a custom software application. The process ensures both you and our development team have a clear vision for what the application will and won’t do, how long it will take to develop, and how much it will cost.

Deliverables may include:

  • Screen Mockups are created so that end users can interact with the new design visually.
  • Functional Requirements define the rules for what the system will (and sometimes will not) do.
  • Process Model defines who/what triggers each process and how the organization responds to achieve the desired outcome.
  • Data Model defines how the application uses data.
  • Technical Architecture diagram lays out the proposed architecture for the new application.
  • Cost Estimate is a detailed estimate of the time, effort and fees required to construct the application.


We ensure that development is efficient and maintainable.
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The first step in the e-commerce development phase, technical design, takes place to ensure that development is efficient and that the resulting application is maintainable, scalable, and extensible. Development translates the specifications created during design into code. We also test the system to verify the code works according to those specifications. At completion, acceptance testing is conducted by the client as a final check before deployment.

Deliverables can include:

  • Technical design and specifications
  • Use cases for end user testing
  • Source code and documentation
  • End user training documentation


We move the new system to production servers and release for use.
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During deployment, the system/upgrade(s) is moved to production servers and released for use. Training of users, if needed, is conducted. The application then moves into a support and maintenance mode.

Our work in action

Upgraded E-commerce in Action

Upgraded E-commerce

How a distributor increased online sales by eightfold & saved $2M in the process

$2m saved on costs in one year

The lanching of a new site helped save more than $2 million in customer service costs.

8x increase in online sales

The improved customer experience resulted in an increase in the percentage of total online orders by eight times.

Frequently Asked Questions

Can you help me select the best e-commerce solution for our company?
Yes. Developing a high-performance e-commerce capability requires a holistic approach and a well thought out plan. We guide you through a process that helps to refine your strategy, identifies your key opportunities and challenges, and concludes with documented requirements and a design for your new system.
What types of e-commerce improvements do you most often do?
Most of the improvements we make can be classified into three categories, i.e. enhancing customer experience, improving data management and reporting, and increasing operational efficiencies.
Can you help us develop a plan to improve our e-commerce?
Yes. We can lead you through a process that identifies and prioritizes opportunities for improvement. Then we develop a plan to execute them which could include, reconfiguring your existing system, better integration with other back end systems, custom self-service capabilities, and streamlining operations.

“Our new system has enabled us to grow our online sales from just 1% to over 25% of our annual revenue, significantly increasing our profitability in the process.”

– chief operating officer, national sign distributor

Up your e-commerce game

Let’s talk about your current IT challenges, and see how we can help.